Last updated: 28/02/2026
Website: www.softsignals.co.uk
Brand: SoftSignals
Legal Entity: Print Realm (trading as SoftSignals)
Registered Address: 51 Richmond Road, Norwich, Norfolk, NR5 0PQ
Email: hello@softsignals.co.uk
SoftSignals is a trading division of Print Realm, a UK-based business.
For the purposes of UK data protection law, Print Realm is the data controller responsible for your personal data.
Throughout this policy, “we”, “us” and “our” refer to Print Realm trading as SoftSignals.
We collect personal data when you:
Place an order
Contact us
Subscribe to our email marketing
Browse our website
When you make a purchase, we collect:
Full name
Billing address
Delivery address
Email address
Telephone number
Order details
Payment details are processed securely by our payment provider (SumUp). We do not store full card details.
When you contact us, we may collect:
Name
Email address
Any information you provide in your message
We use Google Analytics to collect:
IP address (anonymised where possible)
Browser type
Device type
Pages visited
Time spent on pages
Referring websites
This helps us improve website performance and user experience.
If you subscribe to our mailing list, we collect:
Name (if provided)
Email address
Marketing emails are sent via Mailchimp.
You may unsubscribe at any time using the link in our emails.
We use your personal data to:
Process and fulfil orders
Deliver products
Provide customer support
Manage returns and refunds
Send transactional emails
Improve website functionality
Send marketing communications (if consented)
We do not sell or rent your personal data.
Under UK GDPR, we rely on:
To process your order and fulfil our agreement.
To meet accounting and tax requirements.
To improve our services and respond to enquiries.
For marketing communications and certain cookies.
Payments are processed securely by SumUp.
When you make a payment, your payment details are transmitted directly to SumUp. We do not store full card numbers.
You can view SumUp’s Privacy Policy on their website for further information.
We use Mailchimp to manage our email marketing.
If you subscribe, your data may be stored on Mailchimp servers, which may be located outside the UK. Mailchimp uses appropriate safeguards to comply with UK GDPR.
You may withdraw consent at any time by clicking “unsubscribe” in any marketing email.
We use Google Analytics to understand how visitors use our website.
Google may store data on servers outside the UK. Appropriate safeguards are in place under international data transfer mechanisms.
You can opt out of Google Analytics tracking via your browser settings or Google’s opt-out tools.
We may share your data with:
Delivery providers (e.g., Royal Mail or courier services)
SumUp (payment processing)
Mailchimp (email marketing)
Website hosting providers
Accounting software providers
We only share data necessary for service provision.
We retain personal data only as long as necessary.
For example:
Order records: retained for 6 years for tax purposes
Email marketing data: until you unsubscribe
Enquiries: retained for customer service purposes
Under UK GDPR, you have the right to:
Access your personal data
Request correction
Request erasure
Restrict processing
Object to processing
Request data portability
To exercise your rights, contact:
You also have the right to complain to the Information Commissioner’s Office (ICO):
https://ico.org.uk
We use cookies to:
Enable essential website functions
Analyse website traffic via Google Analytics
Support marketing and email functionality
You can manage cookie preferences via your browser settings.
A separate Cookie Policy is available for further details.
We take reasonable technical and organisational measures to protect your personal data.
However, no online system can be guaranteed completely secure.
We may update this Privacy Policy from time to time.
The latest version will always be available on this page.
